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Project 03 — Brand Design · Brand Promotion

CRUNCHWORKS

A bold and playful snack brand for adventurous teenagers and young adults.

CRUNCHWORKS hero visual
RoleBrand Design
TypeSnack Brand
FocusBrand Promotion
TaglineDARE TO CRUNCH

Overview

CRUNCHWORKS is a bold and playful snack brand designed for adventurous teenagers and young adults.

Its identity emphasizes individuality and youthful energy through vibrant flavour-based colour palettes, strong typography, and distinct shapes that visually represent different flavours and textures. With the slogan "Snack Me If You Dare" and tagline "DARE TO CRUNCH", the brand conveys a cheeky, rebellious attitude, positioning itself as more than just a snack — it is a daring lifestyle experience of bold flavour and confident fun.

Design components

CRUNCHWORKS logo design
01Logo Design
CRUNCHWORKS color palette
02Color Palette
CRUNCHWORKS package design
03Package Design
CRUNCHWORKS box dieline design
04Box Design

Stylescape

CRUNCHWORKS stylescape
05Stylescape

Product preview

CRUNCHWORKS three package flavours
06Packages
CRUNCHWORKS box mockup pattern
07Box
Phone mockup playing CRUNCHWORKS promotion video
08Promotion Video
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