Project 03 — Brand Design · Brand Promotion
A bold and playful snack brand for adventurous teenagers and young adults.
Overview
CRUNCHWORKS is a bold and playful snack brand designed for adventurous teenagers and young adults.
Its identity emphasizes individuality and youthful energy through vibrant flavour-based colour palettes, strong typography, and distinct shapes that visually represent different flavours and textures. With the slogan "Snack Me If You Dare" and tagline "DARE TO CRUNCH", the brand conveys a cheeky, rebellious attitude, positioning itself as more than just a snack — it is a daring lifestyle experience of bold flavour and confident fun.
The building blocks of the identity.




The visual world of the brand.

Packaging and promotion in context.

