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Project 02 — Experimental Motion Design

Can't Start

An experimental motion design film visualising the lived experience of ADHD through colour, rhythm, and motion.

RoleExperimental Motion Design
TypeMotion Film
SoftwareIllustrator · After Effects · Vrew AI · Suno AI

Overview

Can't Start is an experimental motion design film that explores the lived experience of ADHD through visual storytelling.

Rather than explaining the condition literally, the project uses colour, rhythm and motion to externalise invisible emotional states, encouraging empathy and inviting audiences to reconsider how different minds experience the world.

Design components

Concept and narrative board for Can't Start
01Concept & Narrative
Mood board for Can't Start
02Mood Board
Storyboard sketch for Can't Start
03Storyboard Sketch
Style frame for Can't Start
04Style Frame
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Brand Design & Brand Promotion